VISHAL

Store rollout
 
Making it Big and Letting it Show
 
MAKING AN APPEARANCE

After revitalizing their brand, Vishal felt it was time to spread the word, with the very real possibility of all their hard work coming undone at the hands of brand inconsistency and customer confusion. So they asked Perennial for solutions that would clearly project Vishal's new identity, while addressing the different scenarios.

 
YOU'VE GOT THE LOOK

We started of by analyzing the various sites and evolving solutions that would create a clear and consistent brand image. We executed each design considering aspects such as structure, placement within a complex, and visual presence against other communications, making sure each store had signage that was highly visible. As an extension of the project, we created a kit of parts consisting of communications, institutional signage, and marketing opportunities that went with each location.

 
 

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