SPENCER'S

Retail Communications
 
Making the Voice of Spencer's Heard
 
SAY WHAT NOW?

From the moment we first step into a store, every word we read becomes intrinsically linked to its brand - from advice to a promise, from bold statement to celebration. Spencer's faced a challenge in the way consumers perceived their store regarding price, with many believing the elevated shopping experience accounted for the high prices. 

 
I HEAR YOU

We stepped up to the challenge by creating an overarching price proposition - "Prices You Can Trust". By executing it within the defined communication hierarchy and across multiple consumer touchpoints, we guaranteed high visibility, instant recognition, and reassurance to consumers. We also did a great job of creating marketing communications and channels to support this customer message, with a recent survey report showing our strategy to have created a clear understanding among consumers.

 
 

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  • Spencer's Retail Communications 01
  • Spencer's Retail Communications 02
  • Spencer's Smart Choice
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