Johnson & Johnson

CATEGORY MANAGEMENT
 
Retouching the Johnson & Johnson Experience
 
RAMPING UP THE DEPARTMENT

Johnson & Johnson (J&J) are key players, whichever store they're in. But sometimes, even they can get lost in the grandeur of a hypermarket like Easyday. So, they sought to reclaim the crown of the personal care department and chose Perennial to do just that. We decided to put the spotlight back on J&J in an all-new look.

 
THE FINAL TOUCH 

We brought category insights to life through a combination of brand-right imagery and product communications that let J&J take credit for the category. We chose aisle fixtures with backlit images and branding opportunities that encouraged consumer interaction, allowing third-party brands to get clear visibility even at the shelf level.

 
 

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