front of Store
Making Cadbury's First Impression

Confectionary is a huge part of any front of store grocery plan. The trick is finding the right mix of vendor brand equities, while maintaining the retailer's standing in the communication levels. Lucky for Cadbury, we know how to get the job done and done right.


Taking the bull by the horns, we collaborated with Spencer's to get the right solution. We leveraged the brand colours of purple and gold to create a unique wave that clearly showcased the iconic Cadbury identity. We went into the intricate aspects of product impact to create scalable fixtures that afforded flexibility for product placement. Then we developed communications that gave credit to both Cadbury and Spencer's, making truly enjoyable moments of shopping for every customer.


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