Store Design
Reintroducing Vishal to India

After working through changes that revamped and revitalized the business, Vishal sought to bring clarity to its brand and position in the market - as a fashion-first hypermarket set on capturing the attention of the Indian youth. While a nuanced territory, it was one that Perennial was perfectly suited to handling.


We dove right in, with the first target of establishing the fashion-first positioning. We crafted a brand identity that was both bold and leveraged the brand colours in a highly distinctive way. Not only did it resonate well with the brand, but it created an instant impression among consumers about the new store. We built it further by bringing clarity about the store offering through visual merchandise, and topped off the experience with a clear layout that helped customers easily navigate the brand new Vishal store.


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